FMS Biz-Quotient: 8: Identify this man, his company & the marketing revolution he started

Wednesday, March 17, 2010

Hint: Think Small & Rural. He is best known for his marketing for the masses.

Answer:

C.K. Ranganathan of CavinKare, he popularized the concept of sale of shampoos in Sachets

Many of you got it right.

NEWGIRL said...: C K Ranganathan, CavinKare
Concept of Sachets; March 17, 2010 at 5:03 PM
NEWGIRL said...: Marketing Strategy: Exchange of certain number of empty sachets for one full one... or some thing like that..; March 17, 2010 at 5:05 PM
Sarath C K said...: C K Ranganathan,Cavincare chairman who brought in the concept of sachets; March 17, 2010 at 7:30 PM
Suyog Kosarabe said...: C K Ranganathan, CEO of CavinKare. He is the one who started sachet revolution.; March 17, 2010 at 8:08 PM
Piyush Goel said...: C K Ranganathan(Cavin Kare). He introduced Sachet Concept.; March 17, 2010 at 9:00 PM