#13

1.

Identify the organisation and its contribution to Literature.

2.

The original X was opened in Pike Place Market in Seattle, Washington, on March 30, 1971 by three partners, English teacher Jerry Baldwin, history teacher Zev Siegel, and writer Gordon Bowker. The three were inspired by entrepreneur Alfred Peet. From 1971–1976, that first X was at 2000 Western Avenue; it then was relocated to 1912 Pike Place, where it remains to this day.

In 1987, they sold the X to Howard Schultz's “Il Giornale”, which rebranded the “Il Giornale” as X and quickly began to expand. X opened its first locations outside Seattle at Waterfront Station in Vancouver, British Columbia, and Chicago, Illinois, that same year.

In 2006, Valerie O'Neil, a spokeswoman for X, said that the company logo is an image of a "twin-tailed siren". The logo has been significantly streamlined over the years. In the first version, which was based on a 17th-century Norse woodcut, the X siren was topless and had a fully visible double fish tail. In the current version, used since 1992, the new logo has been modified to allow the organisation to expand to markets in the Middle East such as Saudi Arabia and the UAE.

Identify the organisation.

3.

“Y” is an American tattoo artist raised in Southern California. He became recognized for incorporating Japanese tattoo aesthetic and technique into his American style work.

In 2002, “Y” licensed Ku USA, Inc. to produce a line of clothing based on his art. Within two years, the collection had drawn the interest of SAKS.

Y and Ku USA formed Y Life LLC, which holds the trademark ownership as well as the copyrights to all his images. In 2004, Christian Audigier licensed the rights to produce the “Y” clothing line, which is based on Y's imagery.

Prior to the clothing line, Audigier was the Head Designer at Von Dutch Originals, which marketed the imagery of Kenny Howard. Audigier has attempted to replicate the marketing techniques employed by Von Dutch Originals, by marketing directly to celebrity clients and by opening stores in high profile fashion districts.

Identify Y

ANSWERS:

1. The Man Group, they sponsor the MAN BOOKER Prize for literature

2. Starbucks

3. Don Ed Hardy on whose tattoo designs the Ed Hardy biker wear is based.

Avinash (myspace), Sindhuja (Sindhuja Selvam) and Vinay Menon (VIN) got the correct answers, going by the way people have typed their answers, I think everyone googled.